Allbirds
Elevating Earth-Conscious Cool With Strategic Precision. Sustainability never looked this good.
Apparel Brand
Ecommerce
The Concept
Allbirds disrupted the footwear industry with comfort-first design and eco-forward innovation, but even game changers need brand evolution to stay ahead. That’s where EDIKIT stepped in.®
Crafting Conscious Brand Precision
Allbirds, the trailblazer in sustainable footwear, partnered with EDIKIT to refine its brand expression and digital experience. As the company scaled globally, it needed sharper storytelling, a more intuitive website, and a design system that could grow with its values. EDIKIT delivered a refreshed UX/UI, clarified messaging, and a cohesive visual identity that deepened emotional connection while boosting performance. The result? A digital brand that feels as comfortable and natural as the shoes themselves.
The Problem
Allbirds had a strong mission and loyal customer base, but their brand experience lacked the cohesive polish to match their rapid global growth. Messaging needed clarity. Visual identity felt flat across digital touchpoints. And the user journey didn’t convert as well as it could.
Our Solution
EDIKIT was brought in to refresh Allbirds’ brand expression balancing their earthy ethos with sleek design and sharper storytelling.
We approached the brand like a living organism - rooted in nature, always evolving. Our solution fused minimalism with movement: clean typography, a breathable layout, a warm, natural color palette, and intuitive site navigation that emphasized storytelling and ease of purchase. The brand tone was rewritten to feel consciously witty and confidently understated, reflecting Allbirds’ values with modern edge.
Our work included:
Refining the digital voice to reflect warmth and wit
Enhancing site UX/UI to better reflect product innovation
Simplifying navigation to reduce friction and improve mobile conversion
Aligning visual elements with the tactile, natural feel of the product
Creating templates and campaign assets to scale across new product lines and global markets
The result? A polished, scalable identity and digital experience that’s as smooth, smart, and sustainable as the shoes themselves.
The Conclusion
With our branding precision and design strategy, Allbirds’ digital presence now matches the sophistication of their products. That paired with a user journey that’s smoother, bolder, and more aligned with their values giving sustainable style a platform that truly performs.
More Works
(EDIKIT® — 02)
©2024
FAQ
01
What does EDIKIT actually do?
02
Who does EDIKIT typically work with?
03
Does EDIKIT offer full branding packages?
04
How long does it take to complete a project?
05
How does EDIKIT measure success?
06
What do I need to get started?
07
How much does it cost?
08
Do you offer ongoing support after launch?
Allbirds
Elevating Earth-Conscious Cool With Strategic Precision. Sustainability never looked this good.
Apparel Brand
Ecommerce
The Concept
Allbirds disrupted the footwear industry with comfort-first design and eco-forward innovation, but even game changers need brand evolution to stay ahead. That’s where EDIKIT stepped in.®
Crafting Conscious Brand Precision
Allbirds, the trailblazer in sustainable footwear, partnered with EDIKIT to refine its brand expression and digital experience. As the company scaled globally, it needed sharper storytelling, a more intuitive website, and a design system that could grow with its values. EDIKIT delivered a refreshed UX/UI, clarified messaging, and a cohesive visual identity that deepened emotional connection while boosting performance. The result? A digital brand that feels as comfortable and natural as the shoes themselves.
The Problem
Allbirds had a strong mission and loyal customer base, but their brand experience lacked the cohesive polish to match their rapid global growth. Messaging needed clarity. Visual identity felt flat across digital touchpoints. And the user journey didn’t convert as well as it could.
Our Solution
EDIKIT was brought in to refresh Allbirds’ brand expression balancing their earthy ethos with sleek design and sharper storytelling.
We approached the brand like a living organism - rooted in nature, always evolving. Our solution fused minimalism with movement: clean typography, a breathable layout, a warm, natural color palette, and intuitive site navigation that emphasized storytelling and ease of purchase. The brand tone was rewritten to feel consciously witty and confidently understated, reflecting Allbirds’ values with modern edge.
Our work included:
Refining the digital voice to reflect warmth and wit
Enhancing site UX/UI to better reflect product innovation
Simplifying navigation to reduce friction and improve mobile conversion
Aligning visual elements with the tactile, natural feel of the product
Creating templates and campaign assets to scale across new product lines and global markets
The result? A polished, scalable identity and digital experience that’s as smooth, smart, and sustainable as the shoes themselves.
The Conclusion
With our branding precision and design strategy, Allbirds’ digital presence now matches the sophistication of their products. That paired with a user journey that’s smoother, bolder, and more aligned with their values giving sustainable style a platform that truly performs.
More Works
(EDIKIT® — 02)
©2024
FAQ
01
What does EDIKIT actually do?
02
Who does EDIKIT typically work with?
03
Does EDIKIT offer full branding packages?
04
How long does it take to complete a project?
05
How does EDIKIT measure success?
06
What do I need to get started?
07
How much does it cost?
08
Do you offer ongoing support after launch?
Allbirds
Elevating Earth-Conscious Cool With Strategic Precision. Sustainability never looked this good.
Apparel Brand
Ecommerce
The Concept
Allbirds disrupted the footwear industry with comfort-first design and eco-forward innovation, but even game changers need brand evolution to stay ahead. That’s where EDIKIT stepped in.®
Crafting Conscious Brand Precision
Allbirds, the trailblazer in sustainable footwear, partnered with EDIKIT to refine its brand expression and digital experience. As the company scaled globally, it needed sharper storytelling, a more intuitive website, and a design system that could grow with its values. EDIKIT delivered a refreshed UX/UI, clarified messaging, and a cohesive visual identity that deepened emotional connection while boosting performance. The result? A digital brand that feels as comfortable and natural as the shoes themselves.
The Problem
Allbirds had a strong mission and loyal customer base, but their brand experience lacked the cohesive polish to match their rapid global growth. Messaging needed clarity. Visual identity felt flat across digital touchpoints. And the user journey didn’t convert as well as it could.
Our Solution
EDIKIT was brought in to refresh Allbirds’ brand expression balancing their earthy ethos with sleek design and sharper storytelling.
We approached the brand like a living organism - rooted in nature, always evolving. Our solution fused minimalism with movement: clean typography, a breathable layout, a warm, natural color palette, and intuitive site navigation that emphasized storytelling and ease of purchase. The brand tone was rewritten to feel consciously witty and confidently understated, reflecting Allbirds’ values with modern edge.
Our work included:
Refining the digital voice to reflect warmth and wit
Enhancing site UX/UI to better reflect product innovation
Simplifying navigation to reduce friction and improve mobile conversion
Aligning visual elements with the tactile, natural feel of the product
Creating templates and campaign assets to scale across new product lines and global markets
The result? A polished, scalable identity and digital experience that’s as smooth, smart, and sustainable as the shoes themselves.
The Conclusion
With our branding precision and design strategy, Allbirds’ digital presence now matches the sophistication of their products. That paired with a user journey that’s smoother, bolder, and more aligned with their values giving sustainable style a platform that truly performs.
More Works
©2024
FAQ
What does EDIKIT actually do?
Who does EDIKIT typically work with?
Does EDIKIT offer full branding packages?
How long does it take to complete a project?
How does EDIKIT measure success?
What do I need to get started?
How much does it cost?
Do you offer ongoing support after launch?